What does the evidence say?
Read the research in context and distinguish an ingredient finding from a finished product result.
Hello, I'm Aeshah.
The founder of aeshah
Hello, I’m
Aeshah.
I built the skincare I wanted to find when my own skin changed: thoughtfully formulated, beautiful to use and honest about its science.
Aeshah ZafarPharmacology · Skin practice · UK
Hello, I’m Aeshah
Science was always where I began.
I have a degree in Pharmacology, an MBA and a professional qualification in cosmetology. I worked inside pharmaceutical dermatology brands before spending six years in clinical skin practice, working directly with women whose skin was changing in ways they did not always understand.
BSc Pharmacology
Six years in clinical skin practice
Evidence-led formulation choices
My beginning
When my skin changed, my questions changed too.
At 40, my skin became drier, duller and less responsive. I wanted a cream that felt beautiful to use, with an ingredient story I could actually understand.
My degree in Pharmacology taught me to ask how ingredients work and what the evidence shows. Years inside pharmaceutical dermatology brands and six years in clinical skin practice taught me to listen to women living with those changes.
That combination led me to MenoCore, then to aeshah.
What I was looking for
“Something I could understand, trust and genuinely want to use.”Aeshah Zafar · Founder
My formulation philosophy
Start with the evidence. Finish with the whole experience.
Wild yam is part of MenoCore’s story. Ceramides, humectants, niacinamide, emollients and texture matter too. I wanted a modern moisturiser for face and body, with each part of the formula there for a reason.
Explore the science
The aeshah standard
Three questions behind every choice.
What does the whole formula do?
Consider the extract, supporting ingredients, texture and the way the cream feels in daily use.
Can I explain it clearly?
Disclose what the 10 and 20 levels mean and give customers the information to make their own choice.
My commitmentFewer promises.
Fewer promises.
Better explanations.
MenoCore is cosmetic care for skin moving through hormonal change. I want you to enjoy using it and understand the basis for what we say about it.
Read the honest brand story
Concentrations explainedThe complete Wild Yam Extract material level is disclosed for each formula.
Evidence in contextWe separate what is known about ingredients from what has been shown for the finished cream.
Daily care with intentionA simple morning and evening ritual, with room to make it your own.
A personal standard
I built MenoCore because I needed it. I built aeshah because I thought you deserved the truth.